How AI will Change the Presentation of Sporting Events

This session provides independent analysis and insight into the sports media sector from leading data/insights provider GlobalData. It offers analysis into the changing shape of sports broadcasting, and the way sports are being produced and consumed by viewers. It also provides insight into recent global sports rights deals to uncover how key sports are being distributed internationally, and the session will also explore the growth of women's sport and investigate how this will impact future rights deals across women's sport.