The Economics of Live Sport Contribution

Live sports content is expensive to produce and deliver, with UHD and 8K resolution quality and personalisation driving consumer expectations higher. Media technology innovations like low power and ultra-low latency can optimize the fan experience, but choices like hardware, software, or cloud coupled with Capex and Opex investments make economics unclear. This session focuses on marrying content value with sustainable media technology innovation and infrastructure, exploring the right media tech for different live sports applications, and the challenges and opportunities for content owners, broadcasters, and streaming service providers.