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Broadcast Sport Summit


Fan Engagement - How to Develop an Effective Content Strategy

01 Nov 2023
Clubs and federations talk through industry-leading campaigns that have been successful in enhancing fan engagement. Each speaker explains the aims and objectives of the project, the content created, how it was executed, the time and team size working on the project and how they measured success. The session includes plenty of advice about what works and what doesn't to enable you to establish or adapt your content strategy to create better results.
Jake Bickerton, Editorial Director - Broadcast Sport
Charlie Copsey, Founder & CEO - Underground Fan Club
Moe Hamdhaidari, Head of Commercial, Content - Two Circles
Stu Thomson, Founder/CEO - Cut Media
Fiona Wood, Strategy Director - Little Dot Sport


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