No live rights? No problem - Maximising the Impact of Sports Content

Sports content is becoming ever-broader, as fans look to satisfy their demand for sports with as much content as they can consume outside of the live event. This session shines the spotlight on standout examples of sports content that has been created by content makers who don't own any live sports rights. It reveals the levels of fan engagement with the content, the return on investment in making the content, and the many possibilities open for content makers in creating engaging sports documentaries, sports entertainment stands, engaging, fan-focused social media content and more.