Skip to main content

Broadcast Sport Summit


New Sports: How to Reach a Global Audience

01 Nov 2023
Building up a fan base for a new sport means navigating a complex maze of options to successfully distribute both live sports and on-demand insights and documentary content around the sport. In each global territory, the content mix includes going D2C, utilising dedicated streaming sports platforms, free-to-air TV, pay-TV, social media platforms, YouTube, Twitch, fan-created content, and so on. There's no right or wrong way to do this, but certain combinations of rights deals bring proven results. This is demonstrated in this panel which features content specialists at new sports federations explaining how they have utilised different distribution channels to find and grow their audience.
Jake Bickerton, Editorial Director - Broadcast Sport
Abner Aceves, Global Content Director - SailGP
Ria Walia, Marketing Manager - E1 World Championship
Laura Watts, Executive Producer - Aurora
Ali Russell, Managing Director - Extreme E


Previous Attendees

Follow us on Instagram