Use of Social Media to Engage Younger Audience and Develop a Sponsorship Portfolio to Match

Social media has been used as a primary means of engagement for sporting organizations, particularly with a view to attracting and speaking to a younger generation of fans. This session will explore the use of social media by sporting organizations, and how it is utilized effectively to create new narratives and a new audience for global sporting properties, as well as highlighting how this new audience can help in attracting a new and diverse portfolio of partners.