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Broadcast Sport Summit


Use of Social Media to Engage Younger Audience and Develop a Sponsorship Portfolio to Match

01 Nov 2023

Social media has been used as a primary means of engagement for sporting organizations, particularly with a view to attracting and speaking to a younger generation of fans. This session will explore the use of social media by sporting organizations, and how it is utilized effectively to create new narratives and a new audience for global sporting properties, as well as highlighting how this new audience can help in attracting a new and diverse portfolio of partners.

James Grigg, Director of Development & Digital - TEAM Marketing


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