How to Bring a Big Global Audience to your Sport

Building a fan base for a new sport or growing the fan base for an existing sport or competition, comes with many challenges. These include how you should distribute your live, on-demand, and documentary content to make it available to the largest audience, how you should market the sport to entice people to tune in, and how you should produce the content to keep viewers watching. This session will examine all of this and more.