Creating Sports Content that Engages Gen Z Audiences

What is best practice when it comes to producing, packaging, and distributing sports content for a younger audience? This session offers tips on how to make your content engaging and reach large audiences of Gen Z sports fans through clever storytelling; creative use of highlights and behind-the-scenes clips; and distributing intriguing, attention-grabbing content that feels authentic to this audience. This panel also discusses the merits of athlete-created content, short-form vs long-form documentary content, fantasy leagues, esports and more, for Gen Z sports fans.