Storytelling with Athletes - How to Maximise the Impact of Sports Content

Athlete-focused and even hosted content has grown in popularity over recent years, resulting in more sports people becoming interested in launching their own shows, podcasts and more. However, this has had mixed results, with some, such as The Overlap, seeing huge success, while others struggle and fall by the wayside. What is the key to creating content with athletes, and what are the pitfalls you should avoid?