Turn Challenges into Opportunities as Sports Broadcasting Evolves

Streaming, social media and the proliferation of mobile devices have turned sports broadcasting on its head. Sports producers and broadcasters now output across a huge range of platforms ' linear TV, OTT services, a plethora of social media platforms including YouTube, TikTok, Twitter/X, LinkedIn, Snap, Facebook, Instagram and more, D2C platforms, in-stadia screens, and so on ' and each requires bespoke content and delivery formats. It's daunting and ever-evolving, but each new way to reach fans on the platforms they use the most is an opportunity to grow your audience and returns. These opportunities are discussed in detail during this session.