Beyond Live: Alternative Commentary, Near-Live Highlights, Social Content & Second Screen Strategies

Live sport is one of the few appointment-to-view experiences left in TV and streaming, but new demands for surrounding content are still being made. How can rights holders, broadcasters and production companies approach innovations such as alternative commentary from famous fans and influencers without them becoming a gimmick, and how can they create second screen experiences and social strategies that add to the live broadcast without distracting from it?