The Big Shift in Sports Content Distribution: Streamers, D2C, TV & Social

The way audiences consume sport is evolving at speed and so is the way it’s commissioned, distributed, and monetised.  From billion-pound streamer deals to direct-to-fan platforms and social-first storytelling, sports content is no longer confined to linear TV or even live events.  This panel explores how broadcasters, streamers, producers, and rights holders are adapting to a fragmented, fast-moving ecosystem.  What does the rise of D2C mean for traditional channels?  How are streamers and social platforms shaping narrative formats around sport? Where does that leave filmmakers and producers navigating a space that now blends live rights, access docs, and influencer-led content?  This session will offer insight into where sports content is headed, and what it takes to stay in the game.