From Insights to Action: How Smart Use of AI Can Supercharge Fan Engagement

Broadcast might still bring in the crowds, but it’s what happens beyond the live feed that’s fuelling fandom, filling stadiums and unlocking new revenue. In a world where every misstep can mean missed goals, rights holders need more than good instincts. They need insights that move as fast as their fans.

Enter AI: the game-changer helping sports brands turn audience data into smarter strategy, stronger partnerships, and scroll-stopping content.

Join Brave Bison and Engage as they unpack how leading sports organisations are using AI to:

• Identify high-value fan segments and what makes them tick
• Optimise media spend to convert views into ticket sales, merch buys, and sponsorship wins
• Rapidly test, learn and scale creative with less waste and more impact
• Smash ambitious growth targets faster, cheaper, and with less risk

Whether you're fighting for attention on feeds, in stadiums or at the negotiation table, this session will leave you with tangible tactics and an AI playbook built for rights holders, no data science degree required.