Creator-Led YouTube Sports Entertainment Formats

YouTube has become home to a huge swathe of creator-made content around sports. Alongside a plethora of specific club fan sites, there are creators that focus on fantasy leagues, freestyle football, athlete-focused entertainment content, entertaining sports challenges and so on. And then there are organised leagues and events made for YouTube, including Baller League, the Sidemen charity matches, influencer-created boxing bouts, esports competitions and more. This session investigates the growth of creator-led YouTube sports content, how it differs from traditional sport’s content, good and bad examples of it, and whether TV platforms offer anything to creators they don’t already have through YouTube, and vice versa.