Game-Changing AI and Automation in Production and Graphics

Automation of sports productions and sports content is nothing new, with AI-driven systems having been able to handle a complete sports production for several years now. What’s different in 2025, though, is the quality of data-driven graphics insights and overall production enabled by AI. For many sports (including football, basketball, velodrome cycling, hockey and more), it’s now possible for automated camera systems and AI to provide sports fans with coverage akin to human-captured footage, complete with scoreboards, branding and data-driven sports graphics and insights. AI can also handle the highlights production, creating personalised content for different audiences. Meanwhile, genAI is making its mark on sports content, where AI-generated content is increasingly a part of the content mix.