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Broadcast Sport Summit 2025 Programme

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Has the Sports Doc Boom Peaked? Fatigue VS Demand

12 Nov 2025
Plenary

From Drive to Survive to Sunderland ‘Til I Die, the sports doc boom reshaped how audiences connect with teams, athletes, and the drama behind the scenes.  But as streamers scale back, formats become more familiar, and fan fatigue creeps in, has the golden era of the sports documentary run its course? 

This session asks whether we’ve hit peak doc, or if the genre is simply evolving.  What does this shift mean for broadcasters, producers and sports organisations who’ve come to rely on behind-the-scenes access as a storytelling goldmine?  Is the audience still there, or are they craving something fresher, more authentic, or more immersive? 

Our panel of creatives will debate what comes next:  AI-generated personalisation, real-time storytelling, short-form fandom, interactive formats – or a return to deeper character-led filmmaking?  What might the next wave of sports storytelling look like? 

Chairperson
Rachel Stringer, ~
Speakers
Lucy Cutler, ~ - FilmNova
Rick Murray, CEO - Workerbee
John McKenna, ~ - Noah Media Group
Claire McArdle, Co-CEO - CMG Productions


 

Previous Attendees


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