Fan Engagement For Rights Holders
30 Sep 2021
Sports clubs and federations have been utilising digital, OTT and D2C platforms to get content to fans for many years, but the widespread adoption of OTT services such as Netflix and Disney+ has turned minority-interest platforms into universally accessed mainstream services. This has increased the opportunities for sports organisations to engage with a sizeable audience directly via digital services. Standout examples include Wimbledon’s excellent Wimbledon Channel; Matchroom Boxing teaming up with DAZN to stream content to fans, while at the same time utilising its popular social channels (with 266k YouTube followers and half a million Instagram followers) to go direct-to-fans; and football clubs growing their D2C ‘TV channels’ with pre-season live content, exclusive pre- and post- match interviews, analysis and insights only available to members. Find out more about each of these in this panel discussion.