Content Summit 2021 Programme

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Using Sport Media For Cultural Change

30 Sep 2021
What are broadcasters, production companies and sports organisations doing to help facilitate cultural change and raise awareness of key issues such as gender and racial inequality, social media bullying and so on? This panel debates the efforts being made by the leading sports broadcasters and federations in trying to tackle challenging issues head on, through campaigns and initiatives, and what impact these are having in influencing change.
Chairperson
Gavin Ramjaun, Presenter / Correspondent - BBC SPORT - BBC NEWS - CBS News - BBC World NEWS - BBC
Speakers
Sara Butler, Managing Director - Shoot the Company
Steve Smith, 52 - Sky Sports
Testamonials

  • "It's important to recognise what's going on in the industry, especially in such a hard and trying time such as Covid, I think it's caused a lot of us to have to innovate beyond what we dreamed imagineable."
    Broadcast Sport Awards Winner 2021


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