Content Summit 2022 Programme


Creating Sports Content for YouTube

16 Mar 2022
Little Dot Studios and Team Whistle provide insight into how they work with leading athletes, sports clubs and federations to create and manage YouTube channels that maximise fan engagement and the reach of content made for the platform. What content works best on YouTube, how do you create a YouTube strategy, and what is best practice for growing your sports brand on YouTube? Little Dot Studios runs a wealth of sports-related YouTube channels for clients, and Team Whistle manages the Premier League’s YouTube account.
Charlotte Wheeler, Director - Broadcast Tech & Sport Group
Jeff Nathensen, MD - Team Whistle International
Robbie Spargo, Director of Sport - Little Dot Studios

  • "It's important to recognise what's going on in the industry, especially in such a hard and trying time such as Covid, I think it's caused a lot of us to have to innovate beyond what we dreamed imagineable."
    Broadcast Sport Awards Winner 2021

Follow us on Instagram