Content Summit 2022 Programme

The Content Summit focuses on different areas of sports production, providing a platform for sports content producers and broadcasters to discuss best practice in making and televising live sports, sports-focused documentaries, studio-based programming and more.

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16 Mar 2022
  1. Registration
  2. A fireside chat with David Tippett, who will provide an overview of what’s being done by host broadcaster Sunset+Vine as it gears up for the Commonwealth Games later in the year. Sunset+Vine won the contract in the middle of last year and will capture 2,000 hours of TV coverage across 19 sports during the 11 days of the competition (28 July-8 August), for an expected global audience in excess of 1.5 billion. At least 15% of the 1,600 technical and production workforce for the games will come from Birmingham and the West Midlands, having been trained through a Host Broadcast Training Initiative that Sunset+Vine is launching in the area. The initiative is specifically designed to address the lack of diversity in the creative sector, and will offer a year’s training to 200 young people from the region, with half recruited from underrepresented groups.
  3. The Buzz16 team behind its award-winning documentary explain their approach to the production and how they created such a powerful, hard-hitting film. In the Sky Sports documentary, the former England and Premier League footballer Micah Richards explores the true scale of the racism problem in British football, and what can be done about it. The production team behind it are young and diverse, including many alumni of the MAMA Youth Project, which aims to get young people from traditionally underrepresented backgrounds employed in the broadcast and media industries.
  4. Coffee & Networking
  5. dock10 has designed, created and housed a wide array of virtual sports studios, including the flagship Match of The Day studio and the set for the FIA Gran Turismo World Championships. In this session, dock10’s Hannah Robinson is joined by Golden Egg’s Steve Boulton, who has series produced a number of dock10’s virtual studio projects. The pair will discuss what virtual studio spaces can bring to sports, why they are well suited to sports presentations and what clients are looking for. They will also consider how LED Volume stages might impact the world of the green screen – and what the future of virtual studio production holds?
  6. Little Dot Studios and Team Whistle provide insight into how they work with leading athletes, sports clubs and federations to create and manage YouTube channels that maximise fan engagement and the reach of content made for the platform. What content works best on YouTube, how do you create a YouTube strategy, and what is best practice for growing your sports brand on YouTube? Little Dot Studios runs a wealth of sports-related YouTube channels for clients, and Team Whistle manages the Premier League’s YouTube account.
  7. A fireside chat with one Whisper’s leading execs on how the company has quickly become one of the biggest and most respected sports production outfits in the UK. The company is only 11 years old but is already the trusted production outfit behind flagship sporting events including The Paralympics, the F1 (for Channel 4), and cricket coverage for the BBC. It also has excelled at appointing women to key positions within the company and ensuring diversity in its workforce. Evans and Patel talk about their roles at Whisper, and what the key focus and key projects are for the company in 2022.
  8. Lunch
  9. The Women’s Sport Trust presents the latest data from the Women’s Sport Trust visibility research. The organisation explain the key findings of the report and its implications for how (and how much) women’s sport is likely to be consumed across different platforms in the future.
  10. Airspeeder is the world’s first racing series for electric flying cars. The racing multi-copters are being developed at Airspeeder’s aerospace engineering hub in South Australia by engineers drawn from elite motorsports, automotive, aviation and first-person-view drone, electric plane, electric vehicles and passenger drone backgrounds. Airspeeder’s vision is to deliver the most exciting and future-focused motorsport on the planet. Following an inaugural unmanned season, elite pilots will take to the skies to race on electronically governed racetracks in the skies. Those behind Airspeeder join the Content Summit to explain their ambitious plans for the sport.
  11. This panel discusses what’s in store for The Hundred in 2022, following the success of the launch year. It reflects on the key successes of year one – putting women’s cricket on a level playing field with the mens’ game; putting live cricket back on free-to-air platforms including YouTube to encourage widespread viewing; making the stadium experience fun and high energy; and so on. Then the panel discusses how Sky’s plans for coverage of The Hundred are panning out for this year – how will Sky approach its coverage – what adaptations/enhancements will it make; what about on-screen graphics and analysis such as the use of the avatars – will that evolve to make more use of the possibilities of AR/XR etc?

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"It's important to recognise what's going on in the industry, especially in such a hard and trying time such as Covid, I think it's caused a lot of us to have to innovate beyond what we dreamed imagineable."

Broadcast Sport Awards Winner 2021


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