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Fiona Wood

Fiona Wood

Strategy Director, Little Dot Sport

Fiona Wood is Strategy Director at Little Dot Sport. Wood’s remit includes driving the development of industry-leading multi-platform digital strategies for clients, understanding their business objectives and how digital is enabling these to be achieved. She oversees an internal team of digital experts who are responsible for building data, content and insights workstreams to complement these business objectives and will continue to evolve Little Dot Sport’s product offering and commercial potential. Wood brings with her over 15 years' worth of digital strategy and content experience within the sports industry. Prior to joining Little Dot Sport, she held the position of Digital Director at Formula E following five years at the England & Wales Cricket Board (ECB) and a further five years at the Lawn Tennis Association (LTA) in various digital roles.



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