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Maurice Wheeler

Maurice Wheeler

CEO - UK, We Are Family

Maurice Wheeler is CEO at We Are Family in London; the world's biggest and most experienced full-service agency group that specialises in children, teens and their families

Maurice has been at the front-line of developing audience led strategies for over 25 years, working with brands in the entertainment, sports, FMCG, leisure and travel industries. He heads up We Are Family’s London office and as a chartered member of the Market Research Society he oversees the research and insights team who specialise in delivering insight about kids, Gen Z and families. Maurice also leads the Global Client Services Team, guiding clients seamlessly through the entire campaign process from audience research through to creative conception and delivery of the final activation.

Maurice has won numerous awards over the years, from a Cannes Cyber Lions for his agency’s work with Microsoft through to Webbys, D&AD wood pencil and campaign effectiveness awards.  Clients who have benefitted from both his professional, and on-the-ground, expertise include Liverpool Football Club, The Premier League, Tottenham Hotspur, Manchester City Football Clubs, BBC, Disney, Microsoft, Google, Universal Music, Unilever and LEGO. 


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