Sarah Butler is a passionate PR and Marketing Communications professional, with nearly 20 years’ experience in the sports and lifestyle industry. She has previously worked with professional sports teams such as Harlequins and multi-million-pound corporate company ECCO. Alongside her previous role as Global PR Director at Stats Perform, she founded Sport Business Connected, a company she created to support women working within the sports business industry and, most recently, the event series, Breaking Down Barriers.