Chrissie Hoolahan is Senior Director, Content and Creator Partnerships at DAZN, the world’s leading sports entertainment platform. She leads DAZN’s international social content strategy across the group’s extensive multi-sport portfolio, creating innovative ways to connect fans with the athletes and moments they love.

In her role, she has spearheaded a variety of standout content initiatives - from producing DAZN’s first women’s football show to leading the digital content strategy for the NFL’s international games, aimed at engaging new and younger audiences. Chrissie oversaw a creator programme for the FIFA Club World Cup 2025, bringing fresh, fan-first perspectives to global football content and is the driving force behind several athlete-led series.

Chrissie’s career started at sports technology company Hawk-Eye Innovations, where she set up, and managed technical operations across tennis events worldwide. She also brings agency experience from her time at Wasserman, where she worked across high-profile sports and entertainment campaigns.