Emily Frazer is one of the leading female figures in global sports promotion, serving as CEO of Matchroom Multi Sport and a Group Director at Matchroom Sport. Her main operation under the Multi Sport umbrella is the World Nineball Tour, established by Frazer to increase visibility, expand reach, and professionalise the structures of Nineball Pool. Frazer has worked her way up in the organisation, starting as a work experience intern and progressing to her current position. She is a trailblazer for Women in Business, noted most recently in her appearance in Matchroom's The Greatest Showmen series on Netflix.