Katerina is a senior leader in the global sports and media industry, with nearly 20 years experience driving commercial growth and innovation at world-renowned organisations including Formula 1, Liverpool FC, and CNN International.

Katerina has led high-impact partnerships and brand solutions across a wide spectrum of platforms, working with top-tier brands, rights holders, and governments to deliver measurable results. Katerina’s expertise lies in building strategic alliances, activating sponsorships that resonate globally, and navigating the evolving intersection of sport, media, and culture.

In addition to her corporate roles, Katerina serves as a trusted advisor to organisations such as UN Women UK, advancing gender equality through strategic initiatives. She is also a sought-after speaker and judge at leading industry events, known for her forward-thinking insights on the sports business landscape, media evolution, and innovative sponsorship models.