Tech Forum 2021 Programme


Case Study: The Hundred

02 Nov 2021
A case study about how Sky went about televising the new cricket format, The Hundred. The broadcaster built its approach around a series of core pillars, which informed the style of its delivery and laid down a set of aims and objectives for Sky’s coverage.
Jake Bickerton, Editorial Director - Broadcast Tech & Sport Group
Rob Calder, Commercial Director - ECB
Helen Foster, Head of Strategic Partnerships - Sky Sports
Jason Landau, Creative Director of Innovation - Sky Creative Agency

  • "It's important to recognise what's going on in the industry, especially in such a hard and trying time such as Covid, I think it's caused a lot of us to have to innovate beyond what we dreamed imagineable."
    Broadcast Sport Awards Winner 2021

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